1. Use reverse psychology on your banner ads. You could tell people not to click on your banner ad. For example "Don't Click Here If You Are Comfortable With Your Looks"

2. Make your banner ad words as attractive as possible. Use words like ultimate, powerful, sizzling, hot, etc. Your words should relate and highlight your total offer.

3. Highlight the markdown price for a product in your banner ad copy. This will get the attention of many people. Try using various discounting methods, such as 5% off the regular price, $5.00 off today only, or get one free when you buy one.

4. Use a testimonial on your banner ad. This'll give people proof they aren't wasting their time clicking on your banner ad. The testimonial should include enough information so they understand the offer.

5. Use a celebrity or well-known individual on your banner ad to stand for your product, Internet site, or service. People will select your banner because the opinion of these people carries more weight than yours.

6. Include a powerful promise on your banner ad. You could add the promise as a heading for your ad. The promise could offer to give the customer two or three times as much as they paid for the product if they are not satisfied.

7. Be explicit when you instruct people to select your banner ad. Those people that are just learning how to use the Internet may not be familiar with how you select a banner ad. All you need to do is include the phrase "click here" on your ad to enhance the number of click throughs your receive.

8. You could create a promotion allowing people to try your product before they buy it. People will take this to mean they have nothing to lose when they click your banner ad.

9. Explain to people the main advantage of your product, Internet site or service on your banner ad. Your advantage might be weight loss, more energy, dollar savings, earn more money, etc.

10. You could advertise a free offer on your banner ad. People love free stuff. The freebie should relate to your target audience. If the freebie is attractive to them they will click.

Scott F. Geld serves as the V.P of Marketing for Marketing Blaster. Feel free to contact him with any feedback or questions about this article: http://www.MarketingBlaster.com/contact.html